What is a Total Resource Campaign?

A Total Resource Campaign is an organized effort to systematically raise funds for an organization in a relatively short period of time. All sales efforts are consolidated into a single major, volunteer-driven marketing campaign relying on personal relationships and team-based movements to reach specified goals.

A Total Resource Campaign brings in funding for your organization

Members market your events, programs, and publications directly to other members and the community at large – and get paid in the process. This goes way beyond simply helping to recruit other members by selling memberships. Chambers across the country report increased sales and awareness of Chamber events and publications. Golf tournament sponsorships sell out faster. Board of advisor seats are easier to fill. Before you know it, most of the sponsorships for the entire year have been sold. Now the Chamber can budget more effectively and the staff can concentrate on putting together spectacular events instead of racing to get a presenting sponsor a few months before the big conference.

Engaging volunteers means adding money to the bottom line

Chamber after Chamber can tell you that motivated volunteers can sell more sponsorships than the Chamber staff. There are several reasons for this.

First, is sheer numbers. A Chamber staff usually has a few internal salespeople – and, usually in smaller chambers, some of those people are doing multiple things (not concentrating on sales). A total resource campaign enlists dozens of chamber members as salespeople.

Second, is penetration. The throngs of total resource campaign volunteers and salespeople are out in the community, meeting new businesses and making new connections all the time. They may already be selling advertising anyway, so now you’re enabling them to throw Chamber advertising into their mix. They may know their business associates more personally and can suggest specific sponsorships and products they’re more likely to purchase, and close the sale. They can also more effectively encourage their own organizations to sponsor events and publications.

Third, is talent. With so many members becoming salespeople, you’re bound to have more “rock stars” in the group.

“Management will never go for it”

Now you may say that “I don’t think we can get enough volunteers” or “that sounds like too much work” or “the boss won’t go for it” or “the staff sells sponsorships pretty well already.” That’s OK. This is where the EasyTRC system steps out of the TRC role and into total contract management.

EasyTRC is total contract management

Even if you do not do a total resource campaign, your organization still sells sponsorships and ads. And those ads and sponsorships and memberships require contracts. Hundreds of contracts.

• Are you buried in a pile of faxes?
• Tired of manually keeping track of sales in an Excel spreadsheet?
• Had an intern build something in Access that kinda helps but doesn’t do everything you hoped?
• Tired of trying to keep track of emails to check on the status of a contract?
• Want something to help manage all that?

EasyTRC is total contract management. Give us 20 minutes for a demo and we’ll show how you’ll save hours of time, decrease paperwork, and increase contract organization.

Schedule a demo or call us today at (800) 555-5133!